Victims Of The Consumption

"The Consumption Consumeth Us All"
(From the logs of Antares Cryptos ca. 2111)

I am a product of my time. A time when the consumption of goods promises an improved quality of life, happiness and the success that can only be achieved through the purchase of things, stuff, objects and gadgets.

Obviously, I am above all of this. I know that I am being marketed to at all times, that while some experience brand loyalty, my loyalty only relates to the quality of and need for a product. I have very high expectations of my electronic toys and gadgets, I want them to perform exactly as advertised. If I buy a piece of craplastic, I do not want to be dealing with software issues, incompatibility or replace it just because R&D has decided that technology is disposable and should not have a life-expectancy of more than 3 months.

I also need to be able to drop things. Repeatedly. They must still function, not break apart into components that even I cannot put back together. Where is the transformer technology that Michael Bay has promised?

My impenetrable anti-marketing castle was not built overnight. Forcefields of eastern philosophy were erected while living in a cave with a Buddhist monk. "Desire is the root of all evil," he taught me, right after I refused to share my last Goji berry with him.

I am onto the technological fruit corporations that spend more on marketing than putting quality on our shelves. Sleek design and imitation metal will not fool my discerning eye and neither do limited editions that evoke an air of fabricated exclusivity. Pretty on the outside, unimpressive within.

What is this? What am I being shown now? Targeted marketing?




H.O.M.Geek! 

Torpedo shaped dials inspired by the movement of orbiting satellites. Automatic winding powered by twin turbines. Materials made of titanium in Switzerland with Swiss precision. Slick and beautiful digital rendering. Who cares what time it is, when this watch comes with powerful sound effects and a soundtrack that reminds me of a movie about dreams.

The perfect watch for an artistic sci-fi geek. In RL this is not just a piece of metal that hugs your wrist, goes "tick tick" and keeps track of time. This watch will kick-start the lagging economy, enable me to fly and give me superpowers so that I can save the world. The titaniuminator of all watches. I must have it.

Inception complete.

Giga Bites You

Internet consumption has increased exponentially in the last couple of years.  We flocked to the interweb seeking entertainment and found a sliding scale of addiction. With a healthy dose of concern and indifference, I have been watching the industry giants acquiring and attempting to acquire each other. I wonder....

Google + Facebook = Glazed Look

Google + Twitter + Facebook = Gt Fcd

Microsoft + Nokia = Mocking Ya'

Skype + Microsoft Kinect = Skyne(c)t. Ha! I knew it!

Microsoft + Google + Facebook = ?

                                                                                                      

One Down, 364 Days To Go

Once again, I have been noticing heart shaped candies in communal spaces, which look and probably taste like last year's.

Valentine's Day is a strange celebratory event.  The concept of "I love you" (once a year, here's a card, confectionery, flowers or a tie, now leave me alone), is foreign to me.  To limit our appreciation and affection for those we care about to one day of the year, while showering them with thoughtless junk, seems counterintuitive.

We scramble to show love and affection by purchasing unimaginative mass-produced cards and gifts in an effort to meet yet another marketing campaign for happiness through the consumption of strategic merchandise.  Before Christmas decorations have a chance to be put out of their misery by being marked down to more than 50% off, the pink and red invasion is already placed on shelves.

With military precision, mostly pink stuffed animals holding ubiquitous heart-shaped pillows parade on store shelves, ready to declare war peace on a household or loved one.  While conservation and recycling is in all of our collective consciousness of late, this does not prevent manufacturers from producing synthetic emotions in the form of plush toys that will eventually end up on a landfill.

With annual amusement, I know that by late February 14th, hormonal teenagers will line up outside variety stores and sweat in card stores in a frantic search for amorosity.  Inevitably, they will leave with funeral flowers and cliched cards, hoping that they might achieve a declaration of their undying love.

Victorians are somewhat responsible for the kitschy images of cherubic children with wings that would not allow a small chicken to become airborne. When did handmade go out of style?  Among friends and family, I am the frequent, willing and grateful recipient of new hobbies and interests.  Someone made it, baked it, constructed it, built it, wrote it, thought of it.  Even though I am not always certain of what "it" is that I have just been gifted (or where to put it), I like "it" anyway.

Just as I was bemoaning the lack of creativity of contemporary cards and gifts, a friend sent me this:
Created by Stephanie Burrows and available here.

I "heart" science.


















I "heart" my family and friends.
















I "heart" my fellow bloggers, readers, followers and commenters.

Commercial symbolism is contagious.

Have a healthy heart day.