Victims Of The Consumption

"The Consumption Consumeth Us All"
(From the logs of Antares Cryptos ca. 2111)

I am a product of my time. A time when the consumption of goods promises an improved quality of life, happiness and the success that can only be achieved through the purchase of things, stuff, objects and gadgets.

Obviously, I am above all of this. I know that I am being marketed to at all times, that while some experience brand loyalty, my loyalty only relates to the quality of and need for a product. I have very high expectations of my electronic toys and gadgets, I want them to perform exactly as advertised. If I buy a piece of craplastic, I do not want to be dealing with software issues, incompatibility or replace it just because R&D has decided that technology is disposable and should not have a life-expectancy of more than 3 months.

I also need to be able to drop things. Repeatedly. They must still function, not break apart into components that even I cannot put back together. Where is the transformer technology that Michael Bay has promised?

My impenetrable anti-marketing castle was not built overnight. Forcefields of eastern philosophy were erected while living in a cave with a Buddhist monk. "Desire is the root of all evil," he taught me, right after I refused to share my last Goji berry with him.

I am onto the technological fruit corporations that spend more on marketing than putting quality on our shelves. Sleek design and imitation metal will not fool my discerning eye and neither do limited editions that evoke an air of fabricated exclusivity. Pretty on the outside, unimpressive within.

What is this? What am I being shown now? Targeted marketing?




H.O.M.Geek! 

Torpedo shaped dials inspired by the movement of orbiting satellites. Automatic winding powered by twin turbines. Materials made of titanium in Switzerland with Swiss precision. Slick and beautiful digital rendering. Who cares what time it is, when this watch comes with powerful sound effects and a soundtrack that reminds me of a movie about dreams.

The perfect watch for an artistic sci-fi geek. In RL this is not just a piece of metal that hugs your wrist, goes "tick tick" and keeps track of time. This watch will kick-start the lagging economy, enable me to fly and give me superpowers so that I can save the world. The titaniuminator of all watches. I must have it.

Inception complete.